Photography Basics
This section of my blog contains a comprehensive resource for taking better pictures.
Photographic Vision
Developing Photographic Vision Photographic vision:
Shoot a wide variety of techniques. You will become exposed to many visual ideas and experience. This then can be merged into a vision.
Keep shooting using different techniques, different subjects, break the rules, and worry less about what others think about your photos.
Shoot for yourself. If you are excited by what you are doing, you are on the right path to personal vision.
A good deal of money can be earned with photographs but you should have a plan. You must love photography and have a reasonable understanding of some fundamental techniques.
Here are some of the guidelines that will help a long way toward building a successful photography business.
*Research so that you understand the pros and cons involved. Subscribe to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts, Photo District News, PopPhoto or Shutterbug. The internet is the biggest source of information and can provide you with an abundance of career opportunities and more information on starting a photography business.
*It is very important to decide what kind of photography business you want so that the relevant requirements and finance can be muscled up.
*You will need to consider carefully your main tool - the camera, either digital or film. You must also consider a reliable, high-quality PC and good relevant photo software. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.
*Start with the photography field you enjoy the most and diversify later. Become known as a master photograper in that field such as weddings, photojournalist or portraiture.
*Your portfolio must contain a collection of pertinent photographic work your best work. Your portfolio must be able to impress the client in the very first meeting. There are rarely any second chance.
*Keep your only your best work.
*Showcase spontaneous photos that you believe are of good quality. You’d be surprised how many people respond favorably to peoples expressions when they are good shots.
*Backgrounds. A navy, black or white, canvas background of at minimum 7-9 foot and good quality strobes.
*Photo-editing software such as Photoshop; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.
*Create backups of all images to CD, DVDs or an online agency such as Smugmug.
*Constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.
*Copyright your photographs
*Business cards. A clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. Make your phone number the largest thing on the card - that’s what most people will use it for.
You can upload and design your own business cards at Zazzle or PrintBusinessCards.
*Craft Fairs and Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Do a Google search for “photography art show".
*At first do not don’t charge high amounts. Tread slowly. Research other photographers to get an idea of what they are charging and base your prices accordingly.
*Market your work. Search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently.
*Develop a website to promote your photography business. Include a testimonial section and gauge the response of the people visiting your website. Let them make comments.
There are many more jobs also related to photography than there ever were previously and because of the diversity and flexibility of digital photography
When someone asks what you do for a living, can you see their
eyes glaze over with boredom by your response?
Do YOUR eyes glaze over with boredom by your response?
Do your kids invite YOU to speak at career day in school?
Or do they wish they hadn't?
When you talk about your work - are people excited to learn
more? Or do they try to get away?
When you call someone - do they pick up? Or do you end up talking
to a lot of answering machines?
Try this instead... Become a photographer.
When you tell someone you're a photographer, their eyes light
up and they excitedly start asking you questions!
The conversation almost always ends with them saying something
along the lines of, "You must really love your work! I sure wish I
could do something I loved and get paid for it!"
The only difference between wishing you were a photographer and
actually being one; is knowing where and how to easily find
clients eager to spend their money WITH YOU.
It really isn't hard.
Click Here!
Are you one of those lucky ones that has the cash to buy all
the latest gadgets? Do you have hundreds or even thousands of
dollars worth of filters and lenses that you never even
bother to use?
Or, is money a little tight?
Is there a lens you're dying to have - but just can't afford?
Want to switch from film to digital but you just can't swing
the cost of a good camera?
Think it would be nice to own a set of studio lights... but once
your spouse found out you bought them, you'd end up sleeping
on the sofa?
Wouldn't it be nice if someone ELSE paid for all your equipment?
They will - if you have your own part time photography business.
If you have a part time photography business operating out of your
home, you can deduct your photo equipment as a business expense!
Let Uncle Sam (if you are in the United States) pay for a part of
your gear through tax write offs! Plus you can deduct car expenses
and mileage associated with your business, your home office and
tons of other goodies!
And that's just the tax benefits. (Check with your CPA)
On the income side, you will have income from your customers that
will pay for all your new equipment, new cars, college for
the kids, etc.
Long term, you will be building an asset (your business) that can
be sold for a substantial chunk of change when the time comes to
retire. Or, you can leave it to your kids so they don't have to be
a slave to a weekly paycheck their whole lives.
You can dump some of your earnings into various tax free retirement
programs, have money to invest, FINALLY have the Christmas you've
always wanted but couldn't afford. And on... and on.
All is possible - for YOU. You just need to get started.
Click Here!
Starting a Photography Business - Home Based vs. Studio Space
When deciding on a place to run your successful photography business, there are a few options:
Home Based Photography Studio
. This has several advantages:
* Low overhead - no rent
* No commuting time
* Your work space is tax deductible
* Great if you have kids at home
* Family oriented and relaxed
Disadvantages of a home studio include:
* Lack of sufficient space
* You have to keep your house clean at all times!
* Having strangers in your home
* Some people may view a home studio as not being a "real" business
Buying / Renting a Photography Studio
Advantages of renting or buying a studio space include:
* More exposure for your business (window displays, foot traffic, drive by traffic)
* More adequate space for your equipment and props
* More adequate space for parking
* Some may view you as having a "real" photography business
* Your work life and home life can be kept separate
Disadvantages include:
* Higher overhead (rent or mortgage) eats your profits
* Commute time
* High prices may keep you out of more desirable neighborhoods or shopping centers
* A less desirable location may mean that you have to lower your prices
Other options
Many photographers choose to shoot "on location" only. This means that they either go to the client's home or shoot mainly at outdoor locations. This can work nicely because it allows you to avoid renting a space and keeps clients out of your home.
Other photographers may choose to temporarily rent a studio space for a day or more. Some photo studios rent out their space on an hourly basis, but if this isn't available in your town, consider renting a small conference room at a local hotel (this would be good for a portrait event where you will be photographing numerous families).
Start your photography business today!
Pay the rent with your camera--this month!